Remarketing in the Netherlands

Get More Out of Your Website Visitors

With remarketing, you show targeted ads to people who have already shown interest. This increases the likelihood of a purchase, lead, or appointment. It’s ideal for webshops, B2B services, and any website that wants to bring visitors back.

Uncover your growth Read reviews

Rated on

Solar Panel QuoteExample

Competitor ASponsored · competitor-a.com

Competitor BSponsored · competitor-b.com

Competitor Ccompetitor-c.com › services

Your Companyyourcompany.com › servicesSponsored · yourcompany.com

Remarketing vs. Retargeting

Remarketing involves showing ads to previous website visitors through display or search networks. Retargeting is often used to describe the same technique, but focuses on “bringing back” visitors from social media. Both have the same goal: to remain relevant during the final stage of the buying process.

Conversions by campaign and channelExample

18Leads

27Purchases

9Calls

5Quotes

What remarketing options are available?

You can choose from the following remarketing options:

Display remarketing via the Google Display network

You create image or text ads that appear on millions of sites within the Google Display Network. With simple targeting (interests, location, device), you can reach visitors while they're viewing other content.

Dynamic remarketing for product and shopping cart ads

For webshops, this feature automatically displays the exact products a visitor has viewed or added to their shopping cart. A product feed links your catalog to Google Ads, ensuring that every ad is unique.

The feed must be submitted in XML or CSV format and must contain at least the following attributes: id, title, description, link, image_link, price, and availability.

Updates must be made at least once a day to accurately reflect changes in price and inventory.

Remarketing Lists for Search Ads (RLSA)

With RLSA, your search ads will only appear to people who have previously visited your site. You can increase bids, customize ad copy, and improve the conversion rate of your search campaigns.

Set a bid modifier by adding a percentage (for example, +20%) to the default CPC for the list; monitor the ROI regularly to avoid overbidding or underbidding.

Social media remarketing

Using the Facebook pixel, Instagram Tag, or LinkedIn Insight Tag, you can display ads on the platforms where your target audience is active. target audience segments can be created based on pages visited, time spent on the site, or specific actions.

Setting up remarketing technically

Proper tag and cookie implementation is crucial. Follow these steps to go live quickly.

Place the remarketing tag (Google Ads or Facebook) on every page. The tag sets a cookie that identifies the visitor.

Make sure to include a clear GDPR consent banner so that you only process data with consent.

The banner must include a clear explanation of the purpose of the tracking, a link to the privacy policy, an opt-in button, and a simple way for visitors to withdraw their consent.

Keep consent logs for at least six months and record both the date and the user’s IP address.

With Google Tag Manager, you can manage all your tags from a single interface.

Add a single container snippet to your site, then activate tags for Google Ads, Facebook Pixel, and LinkedIn Insight Tag without any additional code.

Keep your tags organized by creating separate workspaces for each channel, labeling versions with every change, and using a test mode before going live.

When is remarketing right for you?

Remarketing is most effective when you have enough traffic to create meaningful segments and when you can define a clear next step.

Webshops and product-Focused websites

Visitors who view a product or abandon a shopping cart represent a high-value segment. Dynamic ads remind them of their selection and encourage them to make a purchase.

B2B services and lead generation

For services with a longer sales cycle, you can target visitors who have downloaded a white paper, initiated a quote request, or visited a specific service page. LinkedIn remarketing works particularly well here.

The right message and frequency

Use a clear, relevant message that ties in with the visitor's previous action. Limit the number of times the ad is displayed to 3 to 5 times per week to avoid annoying users; this prevents the same ad from being shown too often to the same user.

A general rule of thumb based on practical experience is no more than one impression per day per user, with a maximum total frequency of 15 impressions per campaign week. Test different texts and images (A/B testing) and optimize based on click-through and conversion rates.

Criteria for choosing a platform

Google Display has the largest network worldwide; social media platforms target specific demographics.

CPC or CPM models, budget control by platform.

How easy is it to integrate your product feed or CRM?

Available consent solutions and GDPR compliance.

Is your target audience active on the chosen channel?

For B2B decision-makers, LinkedIn is the most suitable platform because it offers targeted advertising based on job titles and company size.

For a younger audience (18 to 34), Instagram is effective thanks to its visually driven formats and high engagement.

Google Display reaches a broad, intent-driven audience, while Facebook and Twitter are well-suited for both B2C and B2B segments with specific interests.

Google Ads delivers intent-driven reach (search and display). Social media offers detailed demographic targeting and visually appealing formats. Choose based on where your target audience is and what type of creative works best.

Nonprofits can receive up to €5,000 in free advertising credit each month through Google Ad Grants. The program requires verified 501(c)(3) status, a clear mission, and a limited number of campaigns.

Summary and next steps

Remarketing helps you win back lost visitors and increase the ROI of your online marketing.

Follow these steps: Schedule periodic checks: refresh segments every month, perform a tag audit to remove outdated or duplicated tags, and update the GDPR consent banner whenever there are changes in the law or policy.

This routine keeps your campaigns relevant, compliant, and high-performing.

Identify your key visitor segments (product, lead, content).

Choose a platform (Google Display, RLSA, Facebook/LinkedIn) based on reach and target audience.

Implement tags using Google Tag Manager and ensure GDPR consent.

Create targeted ads and set a maximum frequency.

Track results (CTR, conversion, costs) and continuously optimize.

What customers think of our remarketing program

Reviews from businesses that are winning back their visitors.

5.0★★★★★Based on 2 reviewsSee on Google

Massehuis Auto’s★★★★★

Wij hebben onze website laten bouwen door YouthCommerce en zijn daar ontzettend tevreden over. Vanaf het eerste contact merkten we dat ze niet zomaar een standaard website maken, maar echt meedenken met je bedrijf en doelstellingen.

De communicatie verliep snel en duidelijk, en afspraken werden altijd nagekomen. Wat ons vooral opviel is dat ze niet alleen focussen op een mooi design, maar juist ook op resultaat: vindbaarheid, gebruiksvriendelijkheid en conversie.

Daarnaast kijken ze ook actief naar de volledige digitale ‘reis van de klant’ achter de schermen. Hierdoor krijgen wij beter inzicht in waar onze klanten vandaan komen en kunnen we veel gerichter bepalen waar we ons advertentiebudget inzetten. Dat geeft echt meer grip op onze marketing en voorkomt onnodige kosten.

Onze website ziet er professioneel uit en sluit perfect aan bij onze doelgroep. Bovendien denken ze continu mee over groei en optimalisatie, wat voor ons een grote meerwaarde is.

Kortom: een betrouwbare partij die doet wat ze beloven en nét dat stapje extra zet. Zeker een aanrader voor ondernemers die hun online aanwezigheid serieus willen aanpakken.

Emi4082★★★★★

Your own remarketing team

Not just a random person thrown in, but a team that understands your funnel and tailors the right message for each segment.

Google PartnerYouthCommerce is a certified Google Partner.

GDPR-compliantFully compliant with EU privacy legislation (GDPR).

Win back visitors, with confidence

Work directly with an experienced performance marketing partner. Transparent, compliant and focused on results

Uncover your growth

The tools behind our remarketing campaigns

Successful Search Engine Advertising requires the right "stack." we manage accounts with strict adherence to policy, brand safety, and privacy (GDPR/TCF). by correctly implementing Consent Mode and server-side tagging, we ensure that campaigns continue to perform consistently and measurably. we work with proven platforms and tools for analytics, automation, and management:

Google Ads

Microsoft Advertising, formerly Bing Ads

Search Ads 360

Google Merchant Center

Google Analytics 4

Google Tag Manager

Looker Studio SEMrush

SEMrush Ahrefs

Ahrefs

Frequently asked questions about remarketing

How much website traffic do I need?

For basic display campaigns, a minimum of 100 unique visitors per month is sufficient. For dynamic or RLSA campaigns, we recommend a minimum of 500 visitors per segment to ensure your ad budget is used effectively.

Is remarketing permitted under the GDPR?

Yes, provided you ask for explicit consent before setting cookies. Clearly inform visitors about the purpose of the tracking and provide a simple way for them to give or deny consent.

Remarketing in the Netherlands

Remarketing vs. Retargeting

What remarketing options are available?

Display remarketing via the Google Display network