Concept
Online reviews
Online reviews on Google, Trustpilot or Facebook shape the trust of new customers and your local search rankings.
Reviews as a direct ranking factor
Google’s local algorithm takes three aspects of reviews into account: the number of reviews, the average rating, and recency. A profile with many older reviews but little recent activity carries less weight than a profile with a steady fresh lead flow.
Reviews as a conversion signal
In addition to their direct impact on SEO, reviews serve as social proof: research consistently shows that consumers trust online reviews just as much as personal recommendations from friends or family.
A business without reviews can quickly appear untrustworthy to potential customers, regardless of its actual quality.
Actively responding enhances the effect
Responding promptly and personally to reviews, both positive and negative, shows that a company is engaged and takes customer feedback seriously, which further strengthens the trust of future customers.
Do you want to consistently collect more and better reviews? Check out our Google Business Profile service or schedule a strategy session.