NAP consistency means that a company's Name, Address, and Phone Number are listed exactly the same way everywhere online.
Why Even Small Differences Can Cause Problems
Even subtle discrepancies—such as “Street 1” versus “Street Road 1,” an old phone number that still pops up here and there, or an abbreviated versus a full company name—can undermine local rankings. Google interprets such discrepancies as a sign of unreliable or outdated information.
Where NAP data must be accurate
- The Google Company Profile.
- Our own website (contact page, footer, schema markup).
- Important citations and business directories.
- Social media profiles.
Regular maintenance is necessary
When you move, change your phone number, or change your name, updating all your listings isn’t a one-time task but an ongoing process; a periodic NAP audit prevents outdated information from continuing to undermine your local rankings for years without being noticed.
Do you want to make sure your NAP information is consistent across the board? Check out our Local SEO-service or Schedule a strategy meeting.
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