Keyword Research is the process of identifying which search terms your target audience uses, along with their search volume, competition, and search intent.
The Four Dimensions of a Keyword
Evaluating a keyword based solely on search volume is not enough. A good keyword research considers four dimensions:
- Search Volume: How many people search for it on average each month?.
- Search Intent: Does the searcher want information, a comparison, or is he ready to buy?.
- Competition: How strong are the current pages in the top 10, and how realistic is it to outrank them?.
- Commercial Value: Does a visitor coming in via this keyword actually generate any value for the company?.
Keyword Research as a foundation
All others seo-Activities—from writing content to building backlinks—are more effective when they are based on thorough keyword research. Without this foundation, you’ll be investing in pages that no one is searching for, or competing against websites you can’t beat.
Would you like to know which search terms your target audience uses? Get in touch or Schedule a strategy meeting.
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