Google Company Profile (formerly Google My Business) is the free profile that allows businesses to manage their location, hours of operation, and information on Google Maps and in local search results.
The most important factor for the local 3-pack
A fully completed and actively managed Google Company Profile, with accurate categories, up-to-date photos, correct opening hours, and reviews answered in a timely manner, is the most important factor in determining visibility in the local “3-pack”: the three businesses that Google displays at the top of the map for a local search.
Proactive maintenance pays off
Google rewards profiles that are consistently maintained over those that are created only once and then ignored. Specifically, this means: posting regularly on Google Posts, answering questions in the Q&A section, adding new photos, and responding to reviews within 24 hours.
Common Mistakes
An incorrect main category, an address that doesn't exactly match the website, or a profile that hasn't been updated after a move immediately undermine the trust that Google places in the profile.
Would you like to Google Company Profile Get the most out of it? Check out our Google Company Profile-service or Schedule a strategy meeting.
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