Concept
Google Business Profile
Google Business Profile (formerly Google My Business): your free listing with location, hours and details in Maps and search.
The most important factor for the local 3-pack
A fully completed and actively managed Google Business Profile, with the correct categories, up-to-date photos, accurate opening hours, and reviews answered in a timely manner, is the most important predictor of visibility in the local “3-pack”: the three businesses that Google displays at the top of the map for a local search.
Proactive maintenance pays off
Google rewards profiles that are consistently maintained over those that are created only once and then neglected. Specifically, this means: posting regularly on Google Posts, answering questions in the Q&A section, adding new photos, and responding to reviews within 24 hours.
Common Mistakes
An incorrect main category, an address that doesn't exactly match the website, or a profile that hasn't been updated after a move immediately undermine the trust that Google places in the profile.
Do you want to get the most out of your Google Business Profile? Check out our Google Business Profile service or schedule a strategy session.