Local citations These are online listings of the company name, address, and phone number (NAP) on other websites, such as business directories and industry platforms.
Why Citations Matter, Even Without a Link
A citation doesn't have to include a hyperlink to be valuable. Google uses consistent listings across multiple platforms, business directories, trade associations, and local media sites as a trust signal that a business actually exists and is active at the specified location.
Consistency is the key
Inconsistent data across platforms actually undermines that trust: an outdated address on one site, an expired phone number on another. Such discrepancies sow doubt in an algorithm that is specifically looking for confirmation of reliable, up-to-date business information.
Where citations usually come from
Key sources for Dutch companies include De Telefoongids, Cylex, trade associations, and industry-specific platforms, each of which makes a small but cumulatively significant contribution to the overall trust signal sent to Google.
Do you want to make sure your company information is consistent across the board? Check out our Local SEO-service or Schedule a strategy meeting.
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