Digital PR is to secure mentions, backlinks, and brand awareness through online media, journalists, and relevant industry websites.
The combination of PR and seo
Digital PR combines traditional PR techniques, press releases, expert quotes, newsworthy content, or original research with a concrete seo-Goal: A mention in a relevant online publication not only provides visibility and credibility, but often also valuable, organically earned backlink.
Why digital PR Fully complies with Google’s guidelines
Unlike purchased or exchanged links, a digital PR link is created when a journalist or editor genuinely finds the content worth mentioning. That makes digital PR one of the few link building-forms that fully comply with Google’s guidelines against manipulative links.
What Works Inside digital PR
- Original research or data that is newsworthy enough to report on.
- Expert commentary on current industry developments.
- Reactive PR: Responding quickly and appropriately to trending topics within one’s own field.
Do you want to build visibility and authority through relevant media? Check out our Digital PR-service or Schedule a strategy meeting.
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