Audit and PR Strategy
We analyze your current brand reputation, backlink profile and media presence. We determine the core message, target audiences and set concrete KPIs for reach and quality.
Digital PR by YouthCommerce
Strategic Public Relations for maximum online authority, reputation and measurable growth
5 Highlights of our Digital PR approach
For us, digital PR is the synergy between classic relationship management and modern data technology. We build bridges between your brand and the media landscape.
Media Relations and Earned Media
We produce publications in leading media outlets. By combining strong relationships with journalists and editors combined with tools like Cision and Muck Rack, we secure a structural share of voice and increase your reach through credible third parties.
Authority and SEO value
We translate PR successes into measurable domain authority. Quality backlinks from editorials strengthen your position in the search results (SERP), improve indexation and ensure sustainable referral traffic.
Thought Leadership and Speech
We position your experts as an authority in the marketplace. Through strategic bylines, opinion pieces, interviews and podcasts, we build trust and brand building (branding) that influences consumer preference.
Crisis Communication and Reputation Management
We protect your image when it really matters. With 24/7 social listening, holding statements and media training, we ensure adequate responses to incidents, preventing escalation and maintaining trust.
Data-driven Storytelling
We create news that journalists are waiting for. By packaging internal data and market research into press releases, infographics and white papers, we deliver content that editorially holds up and goes viral.
Why choose our Digital PR
At YouthCommerce, Public Relations is not a ‘black box,’ but a transparent process where journalistic integrity and hard data come together.
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Multidisciplinary PR team
We do not work with generalists, but with a hybrid team of PR strategists and data analysts. As a result, we speak both the language of journalists and that of the algorithm.
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End-to-end Media Management
We provide the full spectrum: from strategic press list segmentation and embargo management to pitching exclusives and performing spokesmanship on behalf of your brand.
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Facilitating Press Assets
We build professional newsrooms and media kits with fact sheets, high-res images and Q&As. This way we lower the threshold for journalists to pick up your story directly.
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Reputation and Compliance
We protect your image by strictly adhering to the Advertising Code (and FTC guidelines) and GDPR. We guarantee white hat link earning that is safe for your brand authority in the long run.
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Measurable ROI
We make the value of PR transparent. Our reports show not only the 'snippets' (coverage), but prove the impact on brand consideration, referral traffic and conversion attribution.
We work according to the PESO model to amplify PR impact and maximize reach, authority and trust across all channels.
National and international media
View a selection of publications we realized in domestic and foreign media.
Signs that you need Digital PR and Reputation Management
Digital PR is the solution when your organic growth is stagnant or your brand story is not landing with the target audience.
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Your visibility lags behind competitors
Your products are good, but the press is writing about the competitor. Digital PR recaptures your share of voice and creates top-of-mind awareness among journalists and the public.
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Authority and rankings stagnate
You invest in content, but lack the ‘voice’ of authoritarian websites. We provide editorial links that boost your domain authority (DR) and search rankings a boost.
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Lack of trust and credibility
Paid media works, but consumers seek validation. Earned media (unpaid publicity) acts as social proof and increases the trustworthiness of your brand.
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Product launches without buzz
You have a great new product, but no reach. We arrange the press strategy, media briefings and exclusive previews to make an impact make an impact from day one.
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You are vulnerable to criticism
Negative voices lack a plan. We provide proactive issue monitoring and a crisis protocol, so your reputation is protected stays protected.
From news websites to social media, we continuously scan the entire Internet and clearly map all your mentions.
We show what could be better and why.
Discover your growth opportunitiesOur Digital PR Approach: From Strategy to Publication
A structured Public Relations process with clear milestones and deliverables.
Story Development and Assets
We translate your business goals into newsworthy stories. We produce press releases, investigative reports, visuals and set up an online press room set up.
Media Mapping and Targeting
We build customized current press lists segmented by region, area of interest (beat) and medium type. We determine the right mix of trade media, national news and influencers.
Outreach and Media Relations.
Our specialists personally pitch your story to journalists. We coordinate interviews, deliver quotes and manage exclusivity and embargoes.
Publication and Syndication
We ensure that publications are posted correctly, including source citations and links. We encourage further dissemination through social channels and partners.
Monitoring and Reporting
We measure results through tools such as GA4, Ahrefs and media monitoring software. You receive insight into coverage, sentiment, referral traffic and SEO impact.
The Fundamentals of Exponential Growth
Growth is the output of monetization, acquisition and retention. We build this strategy from the ground up ('first principles') into a seamless system. The result? A self-reinforcing flywheel that does not depend on luck, but floats on smart design.
Defensibility
Accumulating growth loops act as interest-on-interest. Together with strong branding, this creates a defensible market position that is impossible for competitors is impossible to copy.
Want to know more about our system?
See how we work
This is how we work: from strategy to impact
We don't believe in endless meetings or thick reports. We work in a fixed rhythm of prioritizing, building and testing. So every 2 weeks we turn your challenges into tangible results.
01
G.R.O.W.S.
Strategy & Selection
We start with clarity.
- We gather all growth opportunities and translate the best option into a sharp hypothesis.
- We filter for feasibility, prioritize for maximum impact and work this into a crystal clear plan.
02
SPRINT
2 Weeks of Focus
No endless trajectories, but execution.
- In a fixed 2-week sprint, we design, build and launch the chosen solution.
- 100% focus on execution without disruptions.
03
CLICK
Validation & Profit
To measure is to know.
- We immediately analyze how the target audience responds to the result.
- Based on hard data, we determine the next step: success scale up or immediately adjust.
Your own growth-department
Stop managing juniors agencies. We act as your complete, senior marketing department. Direct lines of communication, deep expertise and complete focus on your bottom line.
William
William Miggelbrink
William has been working with Owen for five years and provides a strong (infra) structure behind the marketing. With his background in Logistics Management (HAN) and certifications at IBM, Growth Tribe and McKinsey, he brings overview to complex issues. He loves clear processes and measurable results, helping clients keep a grip on growth.
Owen
Owen Ebbers
Owen has more than six years of experience in online marketing, helping clients grow with smart SEO and growth strategies. He studied SEO at the HvA and earned certifications at Growth Tribe, McKinsey and BJ Fogg Behaviour Design. Owen believes that marketing works when you understand why people make choices. That's why he builds strategies that feel logical and convert to sales.
Noah
Noah Bruins
Noah helps companies and founders with her boutique agency AECLÁT to tell their story online strongly and authentically. Her clients often already have something strong in place, but lack the consistency and power to convey it well online. She does this through social media strategies, content creation and community management, always using content based on who a company is, what it stands for and how people look, feel and consume on Instagram, TikTok and LinkedIn.
Grow your business with confidence
Work directly with an experienced performance marketing partner. Transparent, compliant and focused on results
Google Partner
YouthCommerce is a certified Google Partner.
GDPR compliant
Fully compliant with EU privacy legislation (AVG).
Brands and Tools we use
Professional PR requires professional tools. We invest in the best technology to guarantee quality. That is why we work exclusively with industry standards for research and analysis.
SEMrush
Ahrefs
MOZ
Google Search Console
Google Analytics 4 (GA4)
LinkedIn
Statista
Eurostat
Central Bureau of Statistics
SEMrush
Ahrefs
MOZ
Google Search Console
Google Analytics 4 (GA4)
LinkedIn
Statista
Eurostat
Central Bureau of Statistics
Frequently asked questions about Digital PR
Traditional PR often focuses purely on brand awareness and newspapers (offline).
Digital PR combines this storytelling and relationships with online measurability,
SEO value (backlinks) and data analysis. The goal is the same: trust and
authority, but made measurable for the digital age.
Search engines such as Google see links from reputable news sites as votes of
trust. Digital PR is the most effective ‘white hat’ method of obtaining these
valuable backlinks, directly contributing to higher rankings.
Absolutely. For B2B, we focus on trade media, opinion leaders and LinkedIn. Through
thought leadership articles and trend reports, we build authority with
decision makers in your specific niche.
Digital PR includes online reputation management. We continuously monitor what is being said about
your brand. In case of negative publicity or issues, we immediately respond with
an appropriate statement and advice to limit reputational damage.
| Main services | Varieties | Supporting themes |
|---|---|---|
| Digital PR | Earned media | Send press release |
| Public Relations | Press briefing | Crisis Communication |
| PR agency | Media Relations | Spokeswoman |
| Online reputation management | Link building through PR | Brand authority, Free publicity |