{"id":14271,"date":"2026-07-29T12:45:09","date_gmt":"2026-07-29T12:45:09","guid":{"rendered":"https:\/\/youthcommerce.nl\/begrippenlijst\/roas\/"},"modified":"2026-07-29T12:54:07","modified_gmt":"2026-07-29T12:54:07","slug":"roas","status":"publish","type":"glossary","link":"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/","title":{"rendered":"ROAS"},"content":{"rendered":"<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> (Return On Advertising Spend) is een metric die aangeeft hoeveel omzet wordt gegenereerd per bestede advertentie-euro.<\/p>\n<h2>Hoe <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> wordt berekend<\/h2>\n<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> wordt berekend als omzet gedeeld door advertentie-uitgaven, uitgedrukt als percentage of ratio. Een <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> van 400% (of 4:1) betekent dat elke ge&iuml;nvesteerde euro &euro;4 aan omzet oplevert.<\/p>\n<h2><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> versus ROI<\/h2>\n<p>Anders dan ROI houdt <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> geen rekening met marge, productiekosten of andere overheadkosten, het is puur een omzet-tegen-adspend-verhouding. Dat maakt <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> een snel te berekenen, populaire KPI om campagnes onderling te vergelijken, maar het vertelt niet het hele financi&euml;le verhaal: een hoge <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> op producten met lage marge kan alsnog verlieslatend zijn.<\/p>\n<h2>Waar <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> het meest gebruikt wordt<\/h2>\n<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a> is de standaard-KPI binnen e-commerce-advertising (<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_7040f818e6b6b22f412dfd3acca63abd\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/google-shopping\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Google Shopping<\/a>, social ads) waar omzet per campagne of productgroep direct meetbaar is, en wordt vaak als streefwaarde ingesteld binnen geautomatiseerde biedstrategie&euml;n zoals Target <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>ROAS<\/a>.<\/p>\n<p>Wil je weten wat jouw huidige advertentiecampagnes daadwerkelijk opleveren? <a href=\"https:\/\/youthcommerce.nl\/zoekmachine-adverteren\/\">Bekijk onze <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_4178fc11533166ae487acff62a2786f6\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/sea\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEA<\/a>-dienst<\/a> of <a href=\"https:\/\/youthcommerce.nl\/contact\/\">plan een strategiegesprek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"cmtt_598855663fb742f0a4d76c6488fcb1b0\" href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/roas\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">ROAS<\/a> (Return On Advertising Spend) is een metric die aangeeft hoeveel omzet wordt gegenereerd per bestede advertentie-euro.<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_page_generator_pro_exclude":false,"_page_generator_pro_group":0,"_page_generator_pro_index":0,"footnotes":""},"class_list":["post-14271","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":1,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14271\/revisions"}],"predecessor-version":[{"id":14296,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14271\/revisions\/14296"}],"wp:attachment":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/media?parent=14271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}