{"id":14243,"date":"2026-07-29T12:28:41","date_gmt":"2026-07-29T12:28:41","guid":{"rendered":"https:\/\/youthcommerce.nl\/begrippenlijst\/schema-markup\/"},"modified":"2026-07-29T12:54:07","modified_gmt":"2026-07-29T12:54:07","slug":"schema-markup","status":"publish","type":"glossary","link":"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/","title":{"rendered":"Schema Markup"},"content":{"rendered":"<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Schema markup<\/a> is de praktische implementatie van <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_d63516c7b6f008cd7b86c4ed2ace9e3f\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/structured-data\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>structured data<\/a> volgens de schema.org-standaard, meestal als JSON-LD-code in de broncode van een pagina.<\/p>\n<h2><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Schema markup<\/a> versus <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_d63516c7b6f008cd7b86c4ed2ace9e3f\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/structured-data\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>structured data<\/a><\/h2>\n<p>De termen worden vaak door elkaar gebruikt, maar <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>schema markup<\/a> verwijst specifiek naar het schema.org-vocabulaire zelf: de honderden gedefinieerde typen (Organization, LocalBusiness, Service, FAQPage, DefinedTerm) en hun eigenschappen, onderhouden door een samenwerkingsverband van Google, Microsoft, Yahoo en Yandex.<\/p>\n<h2>Van losse blokjes naar een samenhangende graph<\/h2>\n<p>Veel websites implementeren <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>schema markup<\/a> als ge&iuml;soleerde blokjes per pagina, zonder onderlinge samenhang. Correct ge&iuml;mplementeerde <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>schema markup<\/a> verbindt entiteiten via <code>@id<\/code>-referenties: dezelfde bedrijfsentiteit, dezelfde website-node, herhaald en gekoppeld over de hele site tot &eacute;&eacute;n coherente kennisgraaf in plaats van losse eilandjes.<\/p>\n<h2>Veelgemaakte fouten<\/h2>\n<ul>\n<li>Meerdere plugins die tegelijk, ongeco&ouml;rdineerd schema uitvoeren op dezelfde pagina.<\/li>\n<li>Schema die iets anders beweert dan de zichtbare pagina-inhoud (een risico voor een handmatige actie van Google).<\/li>\n<li>Onvolledige of niet-valide JSON-LD die door de parser stilzwijgend wordt genegeerd.<\/li>\n<\/ul>\n<p>Wil je weten of jouw <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>schema markup<\/a> correct en samenhangend is? <a href=\"https:\/\/youthcommerce.nl\/contact\/\">Neem contact op<\/a> of <a href=\"https:\/\/youthcommerce.nl\/contact\/\">plan een strategiegesprek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6a71df06d09e0095fceb0f6314bdccef\" href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/schema-markup\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Schema markup<\/a> is de praktische implementatie van <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d63516c7b6f008cd7b86c4ed2ace9e3f\" href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/structured-data\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">structured data<\/a> volgens de schema.org-standaard, meestal als JSON-LD-code in de broncode van een pagina.<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_page_generator_pro_exclude":false,"_page_generator_pro_group":0,"_page_generator_pro_index":0,"footnotes":""},"class_list":["post-14243","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":1,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14243\/revisions"}],"predecessor-version":[{"id":14324,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14243\/revisions\/14324"}],"wp:attachment":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/media?parent=14243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}