{"id":14235,"date":"2026-07-29T12:07:15","date_gmt":"2026-07-29T12:07:15","guid":{"rendered":"https:\/\/youthcommerce.nl\/begrippenlijst\/online-marketing\/"},"modified":"2026-07-29T12:54:08","modified_gmt":"2026-07-29T12:54:08","slug":"online-marketing","status":"publish","type":"glossary","link":"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/","title":{"rendered":"Online Marketing"},"content":{"rendered":"<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Online marketing<\/a> is de verzamelnaam voor alle marketingactiviteiten die via internet verlopen, van zoekmachineoptimalisatie tot social media-advertenties en e-mailmarketing.<\/p>\n<h2>Wat valt onder <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>online marketing<\/a>?<\/h2>\n<p><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Online marketing<\/a> omvat een breed palet aan kanalen die elk een ander doel dienen:<\/p>\n<ul>\n<li><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_124d89ee90ab77a32cdc49c6e641eeb9\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a><\/strong>: organische vindbaarheid in zoekmachines, lange-termijn resultaat.<\/li>\n<li><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_4178fc11533166ae487acff62a2786f6\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/sea\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEA<\/a><\/strong>: betaalde advertenties in zoekresultaten, direct resultaat.<\/li>\n<li><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_cdde6a68b553804455b16be6dacf6083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/social-media-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Social media marketing<\/a><\/strong>: merkopbouw en advertenties via Facebook, Instagram, LinkedIn, TikTok.<\/li>\n<li><strong>E-mailmarketing<\/strong>: direct contact met bestaande leads en klanten.<\/li>\n<li><strong>Content marketing<\/strong>: waardevolle content die vertrouwen opbouwt en vindbaarheid ondersteunt.<\/li>\n<li><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_d310de41227664cebbbb441a7102f49f\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/conversieoptimalisatie\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Conversieoptimalisatie<\/a> (CRO)<\/strong>: meer resultaat halen uit bestaand verkeer.<\/li>\n<\/ul>\n<h2>Waarom <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>online marketing<\/a> meetbaar is<\/h2>\n<p>In tegenstelling tot traditionele marketing (een advertentie in de krant, een billboard) is elk resultaat in <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>online marketing<\/a> direct inzichtelijk: hoeveel mensen een advertentie zagen, erop klikten, en uiteindelijk converteerden. Tools als Google Analytics en Google Search Console maken dit tot op het detail meetbaar, waardoor budget continu bijgestuurd kan worden naar wat daadwerkelijk werkt.<\/p>\n<h2><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Online marketing<\/a> voor lokale en regionale bedrijven<\/h2>\n<p>Voor bedrijven die klanten in een specifiek gebied bedienen, draait <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>online marketing<\/a> vooral om twee dingen: gevonden worden wanneer iemand lokaal zoekt (<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_080140591f9ba4d8d830e32555e61f5a\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/lokale-seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>lokale SEO<\/a>, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_0bec8ee8c6b5172e2d0231e9e917276a\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/google-bedrijfsprofiel\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>Google Bedrijfsprofiel<\/a>) en gericht adverteren binnen dat verzorgingsgebied (<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_4178fc11533166ae487acff62a2786f6\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/sea\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEA<\/a>, social ads) in plaats van landelijk budget te verspillen aan bezoekers die toch nooit klant kunnen worden.<\/p>\n<h2>YouthCommerce en <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>online marketing<\/a><\/h2>\n<p>Bij YouthCommerce combineren we deze kanalen tot &eacute;&eacute;n samenhangend systeem in plaats van losse, ge&iuml;soleerde tactieken, omdat merk, zichtbaarheid, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_0eec6d15162c9acf44c7caec0a38c342\"  href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/conversie\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>conversie<\/a> en cashflow onderling met elkaar verbonden zijn. <a href=\"https:\/\/youthcommerce.nl\/diensten\">Bekijk onze diensten<\/a> of <a href=\"https:\/\/youthcommerce.nl\/contact\/\">plan een strategiegesprek<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"cmtt_af450d291c51cd904381cd289e20c083\" href=\"https:\/\/youthcommerce.nl\/en\/begrippenlijst\/online-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Online marketing<\/a> is de verzamelnaam voor alle marketingactiviteiten die via internet verlopen, zoals zoekmachineoptimalisatie, advertenties, social media en e-mail.<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","meta":{"_page_generator_pro_exclude":false,"_page_generator_pro_group":0,"_page_generator_pro_index":0,"footnotes":""},"class_list":["post-14235","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":1,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14235\/revisions"}],"predecessor-version":[{"id":14332,"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/glossary\/14235\/revisions\/14332"}],"wp:attachment":[{"href":"https:\/\/youthcommerce.nl\/en\/wp-json\/wp\/v2\/media?parent=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}